See all five reports in the new Multi-Channel Funnels reports in Google Analytics, including the Overview, Assisted Conversions, Top Conversion Paths, Path L…

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A configuração correta é essencial para garantir que você está tomando decisões baseadas em dados precisos. Vamos abordar questões avançadas de implementação que fornecerão a confiança que você precisa para tomar decisões efetivas sobre quando gastar seu orçamento de marketing e em quais áreas de seu site podem ser otimizadas. Esse curso destina-se a anunciantes [...]

Continue reading about Melhore seu desempenho no AdWords com o Google Analytics – Parte 2

Admin on January 22nd, 2013

The basics you need to know to get started with Google Analytics. Topics: * How Analytics can help you with your business goals * Analytics reports for the most common types of businesses (ecommerce, content publishing, and lead generation) * Integrate your Analytics with AdWords * Tagging your marketing campaigns and how to set up [...]

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This will save you a world of pain!

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Dive deep into Google Analytics to reveal trends and insights about your CPC Paid Search traffic. Follow along as you are guided through key reports, and analysis functions you can perform to learn about your Paid Search visitors. Advanced features are used throughout the demonstrations in this video, so you may need to review the [...]

Continue reading about Analytics for Agencies #4 – Optimizing AdWords & Search

Admin on October 20th, 2012

This Step-by-Step video takes you through setting up a Goal Funnel with Google Analytics. Watch as Alex takes you through it on a live site. For more videos visit

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Admin on September 28th, 2012

Learn how to use Google Analytics to find your best performing keywords in Google AdWords and adjust your campaigns to increase the return on your advertising investment.

Continue reading about Google Analytics in 60 Seconds: Find the Best Keywords

In this lesson, you will learn: * when to apply filters in Google Analytics * how filters act on data * how to create custom filters * the differences between the different kinds of filters (ie exclude, include, etc) * how to filter Google AdWords traffic * how to use filters and profiles together to [...]

Continue reading about 14. Filters in Google Analytics | Google Analytics IQ Lessons

Admin on August 19th, 2012

Learn how to use the Google Analytics reports to optimize your AdWords spending. Compare keyword conversion rates and ROI and see how different search result positions perform for each keyword.

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Admin on April 15th, 2012

Learn how Google Analytics can help you understand how your customers find, use, and interact with your website. Find out what Google Analytics is and how it can help you be successful online. Visit Learn with Google to download a quick reference on how Google Analytics can help you learn more about your potential customers. [...]

Continue reading about Google Analytics – The What, The Why, The How